If you've ever put on fresh laundry and felt that familiar itch, redness, or tightness—you're not alone. Your skin is trying to tell you something: the detergent residue is still there.
Would you pay 21p to wear your favourite clothes without irritated skin?
Sound too good to be true? Give it a try.
These are the everyday frustrations people with sensitive skin face—and shouldn't have to.
"If there were any irritants I'd usually get an outline of the clothes on my skin - but nothing."
— Iona, verified tester
Most brands slap "gentle" or "sensitive" on the label and call it done. But they're still leaving things behind that trigger reactions.
• "Fragrance-free" doesn't mean residue-free
• Surfactants can cling to synthetic fabrics
• Optical brighteners stay in the weave
• Dyes can trigger contact dermatitis
• Buildup gets worse with every wash
• Dye-free — colours won't fade, skin won't react
• Low-residue rinse — gentle surfactants wash clean
• No optical brighteners — nothing stays in the fabric
• Neutral scent — not fragrance-free, but not overpowering
• Bio-enzyme breakdown — proteins wash away completely
OXIA is formulated to rinse clean—leaving your clothes fresh and your skin calm.
From people who've been where you are.
"Worked a treat on my bedsheets, not had any flare up on my skin at all, was a nice neutral smell to my sheets and brought them out nice and clean."
"Very impressed on how they turned just very soft on the areas that i have dry skin. The socks worked well and the half tights that i wore feel so soft."
"Had no skin issues when I wore the clothes yesterday. Honestly would be interested in buying once you launch."
If you've been burned by "gentle" detergents before, we get it. That's why we offer free samples.
60g = 2 washes. Enough to see if your skin stays calm. No strings attached.
Clean clothes shouldn't come with consequences. Try OXIA—formulated for people who've been let down by every other "sensitive skin" detergent.
