That constant second-guessing. The phantom sniff-check. The silent fear in meetings, at the gym, on dates. Your clothes smell fine out the wash—then you warm up and it's back.
Clean isn't clean if it still smells.
OXIA eliminates odours at the source—not masks them with fragrance.
Persistent odours cost you more than you think.
"I Washed some clothes I use for heat training - so the sweatiest clothes possible. I'm really impressed with how it pretty much completely neutralized all odours. Have used sport specific detergents in the past and they've not been this good."
— Dorian, Heat training
It's not your fault. Standard detergents aren't built for this.
• Sweat proteins stick to synthetic fabrics — polyester is the worst
• Bacteria feed on the residue and create biofilm
• Heat reactivates the smell when you move or sweat again
• Masking with fragrance just covers it temporarily
• The smell comes back, often worse than before
• Bio-enzymes (proteases) break down sweat proteins
• Eliminates odour compounds instead of masking them
• Works on synthetic fabrics — activewear, base layers, chef whites
• Stays fresh when you warm up — no smell return
• Light, neutral scent — not heavy perfume
This isn't magic. It's molecular breakdown.
Spraying them is just perfume on top of bacteria. Wash the parts that hold the odour.
Most shoe odour lives in the insoles and laces—not the shoe itself.
Bio-enzymes break down the sweat proteins and bacteria causing the smell.
You're treating the source, not masking it with deodorant spray.
"40 degrees on 2 pairs of trainers and both were certainly kinder of the nasal passage."
— Barry
The win isn't just "smells okay out the wash"—it's that it doesn't come back.
"Washed some clothes I use for heat training - so the sweatiest clothes possible. I'm really impressed with how it pretty much completely neutralized all odours. Have used sport specific detergents in the past and they've not been this good."
"One of her cotton jumpers had an awful smell. One wash… gone."
Wash your kit properly—without cover-ups, without rewashing, without second-guessing yourself.
